Isn’t it weird that of all the hurdles we’ve crossed while running this our small platform, naming has been our most challenging? 🤦🏾‍♂️

So last week I was eaves dropping on my boss’s conversation, I think he was on a call with the manager of a new restaurant. I couldn’t help but laugh as I was counting the number of times he had to repeat our website’s address, “it’s dme.ng, not emd.ng”. He further says, “d for donkey, m for monkey, e for elephant” Literally, laugh wanted to kill me faster than I thought food would 😂😂😂

What does dme.ng stand for by the way? It means Dining Made Easy. Yes, we wanted to make dining easy for people by discovering restaurants and sharing any type of relatable content.

For a while now we’ve been managing our platform to focus on adding value to the people and expecting that at some point they’ll get used to the name, but that wasn’t the case. It seemed to us that in as much as you know who we are and what we do, with the level of online distractions and the short memory span of our generation, it’s just difficult to remember everything you find online. We knew we had to make things work for the betterment of everyone, including us.

What do you want? How do you really want to find help?

We had a plan. It was time to figure out a better name again!

How does bonappétit.ng sound? 😀

Yes, it’s pretty basic isn’t it? That’s the whole point. And I’m happy to let you know that it was my idea! 😀. Yes I know it’s not an English term, but at least it’s not a mouth fool like dme.ng isn’t it? It passes the message, it’s authoritative. What more can a brand want out of naming?

Finally, the name got approved by everyone, and yes, we are in business!

We took this poll to the public eyes on Instagram, and see below screenshots of the results….all in my favour 😀. I’m feeling like a genius right now. I feel like I just created a masterpiece that will stand the test of time 😀

Anyways, that sums of the story. I’m super excited about this name change and I hope it brings better good will for everyone who is part of this platform.

Thanks for reading and thanks for your support so far. We will keep growing strong together 💪🏾


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